Core.

The Property Factory's operating system. Everything we use to win developments, market them, and sell them down — in one place. One login, one source of truth, built for the whole team. No more hunting across tabs, inboxes and spreadsheets; it all lives here, and it stays in sync.

1

Pitch & onboard

Turn a developer meeting into committed marketing budget, then bring the new development on board and market-ready
2

Run & report

Run the campaign, show each developer what their spend is buying, and track what's quoted, invoiced and paid
3

Sell & settle

From the first open home to final handover — buyer-facing tools, tracked end to end
4

Team tools

Everyday tools for the team — buyer follow-ups now, onboarding and a company brain on the way
Coming soon

Email Generator

Build a polished follow-up email after a buyer chat — pull live developments and stock, pick the units, and send. Same templates the team already uses.

In build — landing in Core soon
Coming soon

Onboarding

Bring a new salesperson up to speed — the tools, the process and the playbook in one guided place.

In build — landing in Core soon
Coming soon

Company Brain

An AI assistant that knows how The Property Factory works — ask it anything about a development, a process or a number.

In build — landing in Core soon

Reference

Shared lists and files the whole team works from
+

Pipeline

So the team can see what's live and what's coming next
Coming next

Floor-plan explorer · sun / aspect visualiser · yield & "own it for $X/week" calculators · school-zone checker · finishes visualiser. Boutique versions of the tools big developers pay enterprise prices for.

In the pipeline
Behind the scenes — feeding the reports automatically
Website tracking Deploy pending Zoho CRM sync Planned Meta Ads Parked
Core is built and run in-house by The Property Factory. It replaces the scattered tools we used to work around with one system that stays in sync — update something once and it flows through everywhere, so nothing gets double-handled.
Found a bug or have an idea? Send it to Jonathan. Core gets sharper every week.